Ophelos reimagines debt collection is just a first step towards a world where everyone is financially educated, empowered and equal.
Design case study
Company
Short-term
Expertise
Mobile app
Web design
Marketing design
Research methods
Competition analysis
User interviews
Surveys
A/B Testing
Ideation
User journeys
User flows
Paired sketching
Project overview
Ophelos is a startup from the United Kingdom that is reinventing debt collection methods by giving its customers options and treating them with empathy.
Challenge
Being ready to push hard, Ophelos needed a universal mobile application and solid branding that would convey empathy and respect. Starting with solid research, the goal was to find the touchpoints with potential users who are in debt. It was important to build a tool that would guide users through unpleasant problems and help them feel confident by suggesting options and ways to solve their issues.
Design system
The design system of Ophelos is a visual representation of ease and compassion, with a high contrast level for better legibility on smaller screens in different environments. Universal components are used on both mobile and web for better consistency and higher speed of implementation.
The product
The journey of Ophelos conveys a feeling of safety and confidence. It allows users to review the outstanding balance and suggests options that are suitable for them and their situation.
After A/B testing user journeys, we’ve achieved a high conversion rate and great user feedback on safety and reliability.
Impact
Within a short period of time, solid research has been conducted to learn about debtors' problems and the ways they want to be treated.
Established branding conveyed simplicity, compassion, and readiness to help. It included everything that was needed for further product development and social presence.
The web and mobile applications were pieces of the same entity, helping users find ways to get out of their problems delicately. It gently suggests options for them.
Users felt good working with the Ophelos product and reported a feeling of the application being a friendly helper who actually wants them to have their problems sorted.
