Uno helps startups and businesses to manage their accounting with no headache
Design case study
Company
Freelance
Expertise
Brand design
Print design
Web design
Marketing design
Research methods
Competition analysis
User Interviews
A/B Testing
Project overview
Uno is a US startup that becomes a business partner and assumes all accounting responsibilities. I will automatically record all payments and processes to identify the best tax options.
Challenge
Accounting is a competitive market, and most players use outdated approaches. Uno aims to capture the niche where startups and smaller businesses seek partners to alleviate the headaches associated with their accounting.
The Uno brand must be bright, clean, and modern, conveying a sense of responsibility. With the values of ‘Trust,’ ‘Readiness,’ and ‘Extreme Simplicity,’ Uno has established its place in the market.
Impact
With the research conducted, it became clear what to focus on. The Uno brand is straightforward and doesn’t overwhelm its customers. It conveys the message that accounting can be transparent and simple for business owners.
Uno’s brand identity encompasses everything the business needs from both digital and print perspectives. Clients have remarked that Uno's style is simple and not overwhelming. It’s easy to read, and they perceive it as trustworthy.
