Multiply is a self-organized workspace that uses AI to get everything done 10x faster.
Design case study
Company
In-house
Expertise
Web app design
User research
Design system
Web design
Webflow development
Research methods
Competition analysis
User interviews
Surveys
A/B Testing
Ideation
Brainstorming sessions
User journeys
User flows
Sketching
Project overview
Multiply's offers a tool that enables users to build custom workspaces that can be customized to their specific needs. The platform allows to build templates rapidly that can be fulfilled with data with the power of AI.
Challenge
As the first product designer to join Multiply, I was in charge of the entire brand and product design process. The primary challenge was to define and shape a web application that didn't yet exist, while ensuring it met real user needs and market demands. This involved research, ideation, and conceptualization to create a product that would revolutionize how people organize their workspaces and leverage AI for increased productivity.
Branding
After research and ideation it was decided to give the Multiply's brand a second role in user journeys. It never stands out and acts like a subtle addition to the users workflow. It's up to the user to fulfill their work with color.
Design system
While being uncertain what the actual AI work field would look like, I've created a scalable subtle design system that can support any need. Each component represents ease in implementation and usage. With fewer components, it was easy to build complex mockups that would support any use case.
Web application
The user interface is super light weight and easy to navigate through. It was decided to let users to focus on the data they're creating and to remove any obstacles that overload their workflow.
Impact
Multiply had a great slow start after participating at one of the Slush conferences. The product with social presence was ready to welcome beta testers that shared great feedback, helping the product to evolve.This helped Multiply to reach another round of investment and onboard top level specialists that are helping the product to grow.
Today Multiply is more than just a web app. It allows users to substitute tools that they use day-by-day for better productivity.
